• The Central Consumer Protection Authority (“ CCPA”) recently notified the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements 2022 (“ Misleading Advertisement Guidelines”) to prevent false or misleading advertisements and protect consumers from being exploited by such advertisements. They ensure that consumers are not being misled with unsubstantiated claims, exaggerated promises, or misinformation by bait advertisements or free claim advertisements and prohibit surrogate advertisements. The Misleading Advertisement Guidelines apply to all advertisements irrespective of form, format or medium, and the conditions therein must be observed by all stakeholders involved in advertising of a product, good or service. Recently, the Union Ministry of Information and Broadcasting (“ MIB”) issued advisories (in June and October 2022) to publishers of news and current affairs content on digital media, publishers of online curated content and private satellite television channels to refrain from carrying advertisements of online betting platforms (or their surrogates).
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